Whether you’re building from scratch or refining what’s already working, I help you create a Shopify store that runs smoothly, looks beautiful, and is optimized for growth. Every choice from layout to apps is made with conversion and ease of use in mind.

I LOVE data, and data drives every decision I make with the user in mind. I analyze real customer behavior; where they click, scroll, and drop off, to uncover improvement opportunities and turn them into higher conversions and stronger sales.

My approach to designing new web features starts with empathy and ends with clarity. I create intuitive, conversion-focused solutions that make it effortless and easy for shoppers to find what they love and feel confident when clicking “add to cart.”

Email IS NOT DEAD. Every email I design is guided by data, open rates, click paths, and timing, to create thoughtful automations that build loyalty and bring customers back again and again.

I love working with small businesses who care deeply about what they’re building. Collaboration is my favorite part of the process, brainstorming, experimenting, and creating together. I bring my experience, strategy, and a little fun to help lay the foundation for long-term success.